2014 . ( ., )
3.jpg

2.jpg


2014 . ( ., )
. , %
112,1-112,6 4
109,3-109,6 4
- 2,82 5
11,6-11,8 5
23,8-24 -10
5,5-5,7 -6
11,6-11,8 -11
6,5-6,7 -12
32,2-32,4 2
58-59,5 20
12,9 -2
45,1-46,6 28
2,7 -5
241,5-242,5 5
:


2014 . ( ., )
- , %
78,4-78,9 4
. . 76,5-77 4
- 1,91 7
7,7-7,9 6
16,8-17 -10
. . 4,2-4,4 -8
8,2-8,4 -11
4,2-4,4 -13
20,9-21,1 0
38 20
. . * 8 3
** 30 28
2,1 -4
. . indoor- 1,6 -3
0,46 -8
164-165 6
* , 7,7–8,3 .

** , 29,2 –30,9 .

:





OUTDOOR- (%, 2014 .)
, %
85,2
19
0
19,1
63 17,9
37,3
19
: "-"

(2014 .)
kin.jpg
: "-"


- 2014 . ( )

- ,%
38,6-39,1 9
. . 37,8-38,3 9
- 0,83 17
3,3-3,5 7
7,4-7,7 -8
. . 1,8-1,9 -3
3,5-3,6 -9
2-2,1 -11
9,6-9,9 5
16,6 25
. . 3,4 12
13,2 28
0,91 3
76,6-77,1 9
:


OUTDOOR- (2013 . v 2012 ., .)
.jpg
: "-"

2013 . ( )
-
2013 ., .
, %
156,29
152,2 9
- 4 20
16,513
37-10
8,7 -9
18,5 -8
9,9 -15
40,78
71,727
20,1 12
51,6 34
5,716
indoor- 4,4 15
1,3 17
ATL327,810
BTL90,613
:


-20 2013 . (50 , )

2013 .

2012 .


2013 .,
.

2013 .
2012 ., %
11 63615,7
22Metro Group566,23,1
33.563,99
44511,85,9
55475,928,8
66462,925,2
74Volksvagen450,1-7,2
88 40226
91439667,4
1012Kia Motors395,850,7
1111X5 Retail Group365,838
1246322.1175,2
1330Mars-Russia289,898
1418McDonald`s260,835,2
159Pegeot Citroen Rus253,7-9,4
1617250,224,4
1728Mitsubishi Motors230,141,9
1825221,531,5
1938Nissan21674,2
2029210,534,8
2122IKEA20512,3
2210Kraft Foods199,2-25,4
2320Toyota1966,8
2413189,9-23
2519OBI186,2-3,4
: "-"

2013 . ( )
򠠠 -,
.


2012 ., %
107,7-108,211
105-105,511
-2,6921
10,9-11,116
26,5-26,7-7
5,9-6-6
13-13,2-3
7,5-7,6-16
31,6-31,87
48,829
13,113
35,736
2,910
228,5-229,511
:


(50 )


, . .

, %

outdoor,
.
,
%
1- . 2008 .868,717
1- . 2009 .740,1-14,810,6-37,4
1- . 2010 .825,911,611,69,3
1- . 2011 .878,76,414,323,1
1- . 2012 .889,71,316,515,2
1- . 2013 .869,2-2,3189
: "-"



-20 (50 , , )

2012 .,
.
2013 .,
.
, %
1Metro Group281293,74,5
2" "262,6293,511,8
3"."246,8248,90,8
4" "158,8247,555,9
5Volkswagen261,7236,2-9,7
6""252,7226,9-10,2
7""171,8226,331,7
8""177,520917,7
9KIA Motors124,6203,463,2
10X5 Retail Group140,9160,213,7
11 55157,8187,2
12Peugeot Citroen RUS139,7139,80,1
13PepsiCo66,2133,5101,7
14Mars Russia69,3131,389,4
15McDonald`s92,6128,538,8
16""101,5125,824
17Kraft Foods121,4123,92
18Ford Motor Co.32,3115,5258
19Nestle101,6115,513,7
20Toyota6815569,2
: "-"


2013 . ( )
- 2013 ., .
, %
75-75,512
. . 73,2-73,712
-1,7824
7,1-7,314
18,7-18,9-6
. . 4,5-4,7-5
9,2-9,4-2
4,8-5-14
20,9-21,19
31,230
. . 7,813
23,437
2,211
. . indoor-1,77
0,526
155-15612
:


INDOOR- (2012 .)
(%)
28
24
*15
-9
()6
(, . .)5
(\, )4
3
HoReCa2
2
-1
1
4,6 .

* - , .
:

- 2013 . ( )

- 2013 , %

35,4-35,9
13
. . 34,7-35,213
-0,7130
3-3,218
8-8,3-5
. . 1,9-2-2
4,9-4-2
2,3-2,4-11
9,1-9,413
13,332
. . 315
10,336
0,913
70-7114
:

2012 . (% )


($)

(%)
1
49,1
1 5
27,8
5 10
12,5
10
10,6

100

: «-»


2012 . ( )

򠠠 2012 ., %
143,29
. . 139,9 9
-* 3,31 27
14,623
41,22
. . 9,5 8
20,1 1
11,6 -1
37,710
56,335
. . 17,9 17
38,4 45
4,914
. . indoor 3,8 13
1,11 18
ATL297,813

* - -
:

  2012 . ( )

- 2012 ( .), %
96,6-97,19
. . 94,8-95-3 9
- 1,78 38
9,4-9,620
28,8-293
. . 6,3-6,4 13
13,3-13-7 1
8,8-8,9 -2
29,4-29,610
37,940
. . 11,6 25
26,3 48
2,620
205-20614

:

-20 (- 2012 ., , , )

2012 .2011 .2008 .
1Metro Group277,5222.424,5
2" "261,6309,1320,2
3Volkswagen259,1230,6100,6
4""253,1183,2297,6
5"."245,6204,1193
6"" ( )184,6254,5259,4
7""176,6130,6173,7
8""171,5232,9438
9Heineken166,175,961,3
10" "158,2162,699,2
11X5 Retail Group140,8120,877,1
12Peugot Citroen Rus140,7 153,9176,3
13""130,329,154,1
14Unilever12599,323,3FMCG
15KIA Motors124,259,614,4
16Kraft Foods121,1168,85,1FMCG
17Sun InBev118,2145,8176,2
18General Motors Corp114,945,8116,4
19""101,367,358,4
20Nestle101,3131,332,8FMCG

: "-"

2012 . ( )

- 2012 , %
66,5-678
. . 65,4-65,98
-1,1442
6,2-6,421
19,9-20,13
. . 4,7-4,916
9,4-9,61
5,6-5,8-3
19,1-19,310

24
45
. . 6,931
17,151
1,915
137,5-138,513

:

, %

򠠠 1- . 2011 .1- . 2012 .
63 7777
6363
7274
7273

: "-", Russ Outdoor


, %


1- . 2012 vs 1- . 2011

7,6
-15,3
18,5

: Russ Outdoor


-10 - OUTDOOR 2012 .

( ) ,
$
2011 .
Metro Group (3)594611
(5)577567
"" (-)515502
"" (10)561244
Louis Vuitton (8)154671
" " (9)415472
Kraft Foods (1)357297
Procter & Gamble (4)
129
166
"." (2)
431
438
"" (6)
307
508

: "-"


2012 . ( )

-
2012 ( .)
31-31,610
. . 30,7-31,210
-0,4355
2.4-2,619
8,4-8,71
. . 1,9-213
4-4,10
2,5-2,6-4
8-8,312
10,143
. . 2,625
7,550
0,818
61-6214

:


2011 . ( )

2010 2011 2011
. %
* 110.8 131.0 18
.. 109.2 128.9 18
- 1.58 2.16 36
10.3 11.8 15
38.0 40.4 6
.. 8.2 8.8 7
18.3 19.8 8
11.4 11.8 3
29.7 34.3 15
** 26.8 41.8 56
.. 10.5 15.3 45
16.3 26.5 63
3.1 4.1 32
.. Indoor- 2.4 3.2 35
0.75 0.93 25
ATL 218.6 263.4 21
55.1 68 23

* - , - 2011 1.0 .. .

** - - 2009-2010 . .

:


-20 OUTDOOR 2011 . ( , , gross , )

2010 2011
1 1,53% 1,45%
2 «» ( ) 1,00% 1,25%
3 Metro Group 1,22% 1,15%
4 «» 1,76% 1,14%
5 «Volkswagen» 1,11% 1,13%
6 «.» 0,99% 1,10%
7 «» 0,92% 1,06%
8 « » 0,80% 1,04%
9 «» ( ) 0,71% 0,86%
10 Kraft Foods 1,04% 0,84%
11 SUN InBev 0,79% 0,79%
12 Peugeot Citroen Rus 0,49% 0,78%
13 Lenovo 0,58% 0,72%
14 « » 0,69% 0,71%
15 «» 0,14% 0,59%
16 X5 Retail Group 0,42% 0,59%
17 Unilever 0,28% 0,56%
18 « » () 0,12% 0,56%
19 OBI 0,50% 0,53%
20 Nestle 1,16% 0,52%
: TNS

-100 OUTDOOR-
( . , , 50 )


-100 2010 6 . 2010 6 . 2011
1 19.08 21.04 2.0 10%
2 25.68 20.48 - 5.2 -20%
3 10.37 16.03 5.7 55%
4 . 10.92 14.32 3.4 31%
5 KRAFT FOODS 12.65 13.52 0.9 7%
6 12.32 12.86 0.5 4%
7 METRO GROUP - 12.32 - 0.7 -5%
MEDIA MARKT 4.89 -

METRO 6.80 -

REAL 1.32 -

8 10.11 10.27 0.2 2%
9 NESTLE 19.70 9.77 - 9.9 -50%
10 SUN INBEV 9.13 9.68 0.6 6%
11 8.20 9.39 1.2 15%
12 PEUGEOT CITROEN RUS 3.97 9.03 5.1 128%
13 TELE 2 7.52 7.90 0.4 5%
14 VOLKSWAGEN 6.70 7.88 1.2 18%
15 X5 RETAIL GROUP 4.24 6.14 1.9 45%
16 UNILEVER 1.93 6.00 4.1 211%
17 3.85 5.44 1.6 41%
18 SAB 7.64 5.37 - 2.3 -30%
19 PROCTER & GAMBLE 5.48 5.36 - 0.1 -2%
20 PEPSI CO 3.86 4.87 1.0 26%
21 WDSSPR 1.09 4.83 3.7 343%
22 IKEA 3.32 4.76 1.4 44%
23 3.81 4.75 0.9 25%
24 MCDONALD`S 4.52 4.37 - 0.1 -3%
25 3.01 4.20 1.2 39%
26 LOUIS VUITTON MOET HENNESSY SA 3.40 4.17 0.8 23%
27 L'OREAL
0.78 4.11 3.3 426%
28 MARS-RUSSIA 4.69 4.10 - 0.6 -13%
29 OBI 3.91 4.02 0.1 3%
30 HEINEKEN 3.24 3.89 0.6 20%
31 ORIMI TRADE 1.10 3.61 2.5 230%
32 - 2.53 3.51 1.0 39%
33 2.59 3.47 0.9 34%
34 COTY GROUP WORLDWIDE 1.54 3.41 1.9 121%
35 KIA MOTORS 2.66 3.37 0.7 27%
36 MITSUBISHI MOTORS 2.43 3.34 0.9 37%
37 3.24 3.27 0.0 1%
38 HYUNDAI
0.66 3.12 2.5 375%
39 -
0.14 3.12 3.0 2196%
40 CITIBANK
0.85 3.11 2.3 266%
41 LENOVO
0.34 2.84 2.5 739%
42 COCA-COLA 3.22 2.81 - 0.4 -13%
43 1.52 2.79 1.3 84%
44 1.90 2.70 0.9 43%
45 1.33 2.71 1.4 104%
46 ESTEE LAUDER 3.20 2.71 - 0.5 -15%
47 -
0.61 2.65 2.0 334%
48 PEPSI LIPTON INTERNATIONAL
0.52 2.60 2.1 401%
49 SANOFI AVENTIS
0.00 2.48 2.5 248300%
50
0.90 2.41 1.5 167%
51 MEGA 3.15 2.29 - 0.9 -27%
52 CROCUS CITY HALL 1.72 1.88 0.2 10%
53 1.79 2.20 0.4 23%
54 2.13 2.18 0.0 2%
55 WIMM-BILL-DANN
0.34 2.11 1.8 528%
56 CHANEL 2.44 2.08 - 0.4 -15%
57 1.31 2.07 0.8 58%
58 3.41 2.03 - 1.4 -40%
59 1.43 2.02 0.6 41%
60 FORD MOTOR CO
- 1.93 1.2 149%
FORD
0.73 - - 0.7
VOLVO
0.05 - - 0.0
61 1.60 1.92 0.3 20%
62 ORIFLAME COSMETIC LIMITED 1.91 1.92 0.0 0%
63 ' 1.30 1.90 0.6 46%
64
0.02 1.88 1.9 9800%
65 2.46 1.84 - 0.6 -25%
66 MANGO
0.79 1.80 1.0 128%
67 - 3.68 1.77 - 1.9 -52%
68 HOME CREDIT
0.25 1.75 1.5 598%
69 1.75 1.72 - 0.0 -2%
70 RAIFFEISEN 1.76 1.71 - 0.0 -3%
71
0.35 1.69 1.3 390%
72 KNAUF
0.57 1.69 1.1 195%
73 LG ELECTRONICS 4.57 1.67 - 2.9 -63%
74
0.82 1.57 0.8 92%
75
- 1.57 1.6 new
76 1.61 1.47 - 0.1 -8%
77
0.44 1.50 1.1 244%
78
- 1.49 1.5 new
79 -BP
0.08 1.48 1.4 1665%
80 LEROY MERLIN 1.67 1.48 - 0.2 -11%
81 KEY 1.25 1.47 0.2 17%
82 BSGV 1.55 1.45 - 0.1 -7%
83 NOKIA 1.50 1.43 - 0.1 -4%
84
0.83 1.38 0.6 67%
85
0.01 1.37 1.4 22800%
86 1.02 1.34 0.3 31%
87 1.37 1.34 - 0.0 -2%
88 GENERAL MOTORS 1.05 1.29 0.2 23%
89 YVES ROCHER
0.01 1.27 1.3 25360%
90
0.03 1.27 1.2 3745%
91
0.02 1.26 1.2 6511%
92 1.31 1.25 - 0.1 -4%
93 TOYOTA 1.99 1.25 - 0.7 -37%
94 DIROL CADBURY LLC
0.13 1.25 1.1 867%
95
0.96 1.22 0.3 27%
96 1.58 1.21 - 0.4 -24%
97
0.75 1.20 0.5 61%
98
0.89 1.17 0.3 30%
99
0.97 1.17 0.2 20%
100
0.34 1.16 0.8 247%
321 391 70.2 22%
100_2010-2011 307 331 23.7 8%
-100 14 61 46.5 329%
826 879 53.2 6%
100 468 487 19.6 4%
100 358 392 33.6 9%



307 331 23.9 8%



51 61 9.8 19%
100 43% 45% 1.2% 3%
: "-"

-10 OUTDOOR-
1 2011 .,

.
1 NESTLE 147,1
2 139,7
3 118,2
4 . 84,8
5 82,5
6 KRAFT FOODS 79,9
7 73,2
8 VOLKSWAGEN 71,6
9 SAMSUNG ELECTRONICS 64,2
10 LENOVO 63,5

: «-»


, , %

1 3669,0%
2 C 16,9%
3 5,3%
4 5,1%
5 2,6%
6 C 1,1%
: 100,0%

: «-»

26.08.16 18:06   outdoor-
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